Role: Copywriter

For this project, I contributed to the development of a vibrant advertising campaign and commercial for Apple & Eve, a beloved kid’s apple juice brand. Our primary goal was to enhance brand visibility and appeal to not only kids but also parents by encouraging them to reconnect with their inner child. The campaign's central theme invites adults to “kid themselves,” to let loose and embrace the joy and nostalgia of childhood, perfectly aligned with the refreshing taste of Apple & Eve.

(Stay tuned as the rest of the campaign assets go live soon!)